Digital marketing is defined by the use of numerous digital tactics and channels to connect with customers where they spend much of their time online. From the website itself to a business's online branding       assets like digital advertising,Email Marketing,online brochure,Social Media Advertising etc there's a spectrum of tactics that fall under the umbrella of digital marketing.
The best digital marketers have a clear picture of how each digital marketing campaign supports their overarching goals. And depending on the goals of their marketing strategy,marketers can support a larger     campaign through the free and paid channels at their disposal.
1.Search Engine Optimization(SEO)
3.Social Media Marketing
4.Pay Per Click(PPC)