The hotel and hospitality sector caters to millions of travellers everyday,and each one of them checks in with their own set of expectations.Meeting those expectations is the key to getting people to return, and increasingly hotel and leisure operators are turning to advanced analytics solutions for clues about how to keep their customers happy.
Although their marketing departments would be loathe admit it, not all guests are equal in the eyes of hotel and leisure operators. Some will simply check in and check out with a minimum of fuss.Others will spend hundreds or thousands of dollars on fine dining, entertainments, sports activities and spa treatments. Identifying those customers with a higher overall lifetime value to a particular business is hugely important in today’s market, but a customer’s lifetime value might not be empirically obvious from observing their behavior during one visit.
Price Optimizations Right Room,Right Time,Right Guest,Right Price.
Data Management A single, accurate record of guest interactions across multiple channels, properties and locations. Consistent, credible guest profiles that can be used for real-time marketing across the enterprise.
Price and Revenue Management Room rates based on proven analytics rather than guesswork. More profitable revenue growth. And a clear understanding of your position compared with competitors i.e based on Demand Forecasting,Revenue Management.
Loyalty and Feedback A deeper knowledge of guest behavior and preferences.Insights on offers and promotions specifically designed to appeal to those preferences – with a high likelihood of acceptance.And the reward of greater loyalty and retention of your most valuable guests.
Engagement A consolidated view of hotel review sites, news sites, social media forums and more. Everything you need to plan, create, test, execute and track personalized digital communications. And knowledge from guests that lets you measure customer sentiment and respond accordingly.